Studio
We design packaging
that gets retailers
to say yes.
Aureate sits at the intersection of brand, retail strategy, and production. We're the studio CPG operators bring in when the next redesign has to clear a category review and a CFO at the same time.
We grew up inside category-leading brands and tier-one packaging suppliers. We know what dies at planogram. We know what gets flagged in regulatory review. We know the spec sheets that manufacturers will quietly down-spec when nobody's watching. That field knowledge shows up in every line of the file we ship.
We're not generalists. We don't redesign tech apps or run brand sprints for SaaS. We do packaging, and we do it for the small set of brands where the pack actually has to perform.
Studio
Aureate Design
Packaging Studio
"Packaging is the last ad a shopper sees before they buy. We treat that moment with the rigor it deserves."
Aureate brings together experience from category-leading CPG brands and tier-one packaging suppliers. Each engagement runs from brief through production sign-off, with a focus on retailer readiness, cost-per-unit discipline, and validation before tooling spend.
Clients work directly with the core team. No account layers, no handoffs to junior teams. The person in the buyer meeting is the person who drew the pack.
Work with Aureate →Avg sell-through lift
SKUs redesigned
Revenue impact
Retailer launches
Principles
How we work.
Strategy precedes design.
We don't sketch until we can defend the brief in a buyer meeting.
Validate before production.
Eye-tracking, panel testing, small-batch pilots. Real data before tooling spend.
Design for the P&L.
Cost-per-unit is a design constraint, not an afterthought.
Ship with manufacturers.
Press-side from week two. Substrate sign-off before final files.
Stay through launch.
Sell-through telemetry. Reorder cadence. We see it through.
Refuse the moodboard.
Beautiful is table stakes. Performance is the deliverable.
Who we work with
CPG operators in snacks, beverage, beauty, household, wellness, and pet. Teams preparing for a retailer pitch. CMOs defending a redesign budget. COOs protecting CPU.
Start a conversation →