Process
A redesign system built to avoid
expensive guesswork.
Diagnose
Shelf audit, eye-tracking review, competitive set teardown, retailer feedback synthesis, e-commerce thumbnail analysis. We measure before we design.
- ◦Shelf testing
- ◦Eye-tracking
- ◦Online panel testing
Strategy
Hierarchy decisions, claim ladder, variant DNA, distribution scenarios, P&L modeling. Strategy doc reads like a business case because that's what gets approved.
- ◦Planogram fit
- ◦Claim hierarchy
- ◦P&L modeling
Design
Two distinct routes, both shelf-tested, both costed. We don't show what we love. We show what we can defend.
- ◦Two routes
- ◦Costed concepts
- ◦Shelf-tested
Validate
Quantitative panel, eye-tracking on planogram render, small-batch in-market pilot. The buyer meeting isn't where we find out the design didn't work.
- ◦Quant panel
- ◦Eye-tracking
- ◦Small-batch in-market tests
Production Handoff
Pre-press color trials, manufacturer feasibility, regulatory review, drop-test and freight simulation. Designed with printers, not against them.
- ◦Manufacturing feasibility
- ◦Regulatory and labeling checks
- ◦Cost-per-unit protection
Post-Launch Tracking
Sell-through dashboards, PDP conversion telemetry, retailer reorder cadence. We stay on the file until the numbers prove the work.
- ◦Sell-through tracking
- ◦PDP telemetry
- ◦Reorder cadence
Process is the product.
Most agency-led redesigns lose money because the strategy is decided after the design. We do it in the opposite order.
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