The problem
Juici came with the idea of a viral creatine product for women — something that barely existed in the UK market when they reached out. They wanted it super girly, bubbly, Instagrammable, and TikTok-worthy. Packaging that stops the scroll.
That's exactly what we built. They started lean, got viral reels off the packaging alone, and are now consistently doing big numbers every month on TikTok Shop — regularly ranking among top supplement sales.
The range
Baseline metrics
First manufacturer order
Launch SKUs
Market white space
What we redesigned
- 01
Crafted packaging to be instantly memorable and stop the scroll on socials.
- 02
Leaned into a girly, bubbly visual world built for Instagram and TikTok.
- 03
Designed a 3-SKU flavor system that stays coherent while each variant pops on camera.
- 04
Built pack architecture that photographs well in reels, unboxings, and shop listings.
Why it worked
When the category didn't exist yet for their audience, the packaging had to do the marketing. Juici needed something people would film, share, and remember — not another clinical tub.
Validation
- ·Sold out of the first batch within the first month on TikTok Shop — organically
- ·Viral reels driven by packaging during the lean launch
- ·Consistently ranking among top supplement sales on TikTok Shop
The system
Packaging in context.
Outcome
Numbers that moved.
Monthly manufacturer orders
Revenue months
SKUs designed
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